What makes Alfie different?
What makes Alfie different?
We're not here to make boring clothes.
Alfie creates colourful, retro-inspired Australian kids' clothing. Designed in Australia for cool kids who love to play, explore and stand out. Every collection is packed with original artwork, comfy fabrics and bold designs that bring a little more fun to everyday adventures.
Is Alfie an Australian brand?
You bet!
Alfie has been proudly Australian-owned since 2011. Our collections are designed in Australia and inspired by colourful childhoods, retro vibes and the adventurous spirit of Aussie families.
What ages does Alfie cater for?
Our collections are designed for babies, toddlers, kids and teens from 0–16 years.
Where is Alfie designed?
Alfie is proudly Australian-owned, and our collections are designed right here.
Our designs are inspired by colourful childhoods, vintage vibes and the adventurous spirit of Aussie families.
Do Alfie clothes last?
Absolutely.
Kids put their clothes through a lot (and we mean a lot). That's why we focus on quality fabrics, comfortable fits and durable construction that can handle playgrounds, holidays, birthday parties and countless trips through the washing machine.
To make sure your Alfie pieces stand the tests of time (and the playground), make sure you check the care instructions label before washing. Whilst most pieces can be machine washed on warm, some of our locally printed pieces are best cold washed.
Where are Alfie clothes made?
Our original vintage party shirts are handcrafted locally using carefully sourced vintage fabrics, while our wider collections are produced through trusted ethical manufacturing partners.
We produce in thoughtful quantities and minimise unnecessary packaging wherever we can.
Why do parents choose Alfie?
Parents love Alfie because our clothes are made for real life. They're comfortable enough for all-day adventures, durable enough to keep up with busy kids and colourful enough to make getting dressed the easiest part of the morning.
How do I care for Alfie clothing?
Our clothes are made for adventures, but a little extra love will help keep them looking bright for years to come.
We recommend washing garments inside out in cold water with similar colours, using a gentle detergent and avoiding bleach. Line drying is best. Use a cool iron on the reverse side of printed designs. Always check the care label inside your garment for specific instructions.
Do you offer returns or exchanges?
Absolutely. If your Alfie purchase isn't quite right, we're happy to help.
We accept returns and exchanges on eligible items within the timeframe outlined in our Shipping Policy.
You can find all the details on our Shipping page, or get in touch with our friendly team if you have any questions.
What size should I order?
Every cool kid grows at their own pace, so we recommend checking our Size Guide before ordering. Our garments are designed with comfort and movement in mind, and if a style has a unique fit, we'll let you know on the product page.
Still not sure? Get in touch! We're always happy to help you find the right fit.