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Alfie, hatched back in 2011, bursts onto the scene like a neon blast from the past, bringing a vibrant nod to '80s nostalgia to shake up the world of kids' fashion! We're more than just a label – we're a rip-roaring Aussie brand flying high on unique designs for cool kids. Our mission? To sprinkle oodles of joy, heap bucketloads of retro cool, and unleash a truckload of fun into the lives of kids everywhere! Join us for a rad ride back in time, with every piece we create.

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The Alfie office resides on the lands on the Yugambeh people. We wish to acknowledge them as traditional owners, and pay our respects to their Elders, past, present and emerging.

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