Exciting news! Alfie Est. 2011 has new owners!
Last month we took over from the amazing Kobi, who founded Alfie back in 2011.
Kate and Sarah are mamas to seven kids between them and met as neighbours, quickly forming a friendship over lockdowns and margaritas. They've both dressed their kids in Alfie from way back when, and Kate's oldest son is even an Alfie... fate!
Kate and Sarah have big plans for Alfie including upping the sizes to 10 and bringing a whole lot of new amazing products to the range.
Thanks for joining us on this journey and we can't wait to meet you!
Kate and Sarah x
We chat to Alfie co-owner Kate about her must-do's in Ulura plus her travelling hacks as a mama of four that has t...