About Us

ALFIE EST 2011 makes APPAREL for kids and adults with originality and style. 
Not one to follow the crowd, ALFIE EST 2011 celebrates the individuality of children by creating clothing apparel that is quirky in style and timeless in design, using unique custom Alfie prints and original patterns.
Influenced by eras gone by, each piece is created with a focus on quality and comfort. Rather than focusing on fast fashion, Alfie is about creating unique pieces that you'll treasure long after you can no longer squeeze your babe into it and even have them passed down to siblings for generations to come...
Proudly designed in Australia for boys and girls aged 0-7.
Established in 2011, designer Kobi Neville began making clothes for her two children, Harvi (6) and Banjo (4). Studying fashion design in 2005, Kobi’s style is influenced by her own childhood spent dancing rock'n'roll and swing and her inspiration is her children, always.