Black Friday, But Make It Cool
It’s that time of year again — inboxes are exploding, carts are filling, and the hunt for cool kids clothing is officially on.
But at Alfie, we’re keeping it chill. No flashing pop-ups or panic countdowns — just rad gear for cool kids, big smiles, and the best deals we’ve ever dropped.
This Black Friday, we’re giving you up to 60% off absolutely everything, including our best-selling tees, shorts, jumpers, and matching family fits.
And yep, there are freebies too (because who doesn’t love a cheeky bonus?):
🎁 Spend $100 → Two free Croc Charms
🧢 Spend $150 → Free Dad Cap
🏁 Spend $200 → Free Wall Flag
Why Parents Love Alfie
Parents across Australia (and now the world!) love Alfie because our clothes are made for real kids. We’re talking sandy feet, skate-park days, and backyard adventures — not stiff collars and mini-adult fits.
Our JOY Tees, retro shorts, and caps bring back that 80s surf-skate energy with a modern twist. Bright colours, comfy cuts, and cheeky graphics — the stuff kids actually want to wear.
Each piece is made ethically and designed to last — because sustainability never goes out of style.
Aussie Born, Globally Loved
From Byron Bay to Bondi (and now London to LA), Alfie has become the go-to brand for families who value individuality and fun.
We’re Aussie-owned, proudly independent, and driven by one simple idea: kids’ clothes should spark joy.
And nothing sparks joy quite like scoring them for up to 60% off.
Get in Early — This Sale Won’t Hang Around
Stock flies faster than a kookaburra at a picnic.
So if you’ve had your eye on that JOY Tee or matching dad cap — now’s your moment.
Shop the Cool Kids Edit
From sunshine-bright tees to surf-inspired shorts, this year’s Alfie collection is made to mix, match, and make memories in.
✨ Shop the Alfie Black Friday Sale
🧢 Sizes 0–16 + matching adults
♻️ Designed in Australia, made ethically
💥 Up to 60% off + free gifts
This isn’t just another Black Friday sale — it’s Alfie’s biggest vibe drop ever.