Prime Time Block Tee

Oi, trendy mums and dads! Wanna deck out your kiddos in the ultimate Aussie cool? Chuck an OG Prime Block Tee into their wardrobe and watch 'em strut their stuff as the raddest kid in the playground. Splashed with our legendary Jack Irvine Alfie logo, this tee is a dead-set winner for any kid wanting to stand out.

Why Your Little Ripper Needs the OG Prime Block Tee:

• Comfy as: Made with the softest cotton we could get our mitts on, this tee is like a cuddle in clothing form. Perfect for your little ones to run amok, climb trees, or kick back in total comfort.

• Stylish to the Max: This isn't just any old tee; it's a chameleon that goes with everything! Shorts, jeans, skirts – you name it, the OG Prime Block Tee makes it look ace. It's the go-to for any look, from chillaxed to snazzed up.

• True Blue Aussie Design: Designed with heaps of love right here in Oz, this tee is as Aussie as they come. It's all about celebrating the fun, fearless spirit of kids down under, giving them the freedom to express their own unique style.

• For Every Kid on the Block: With sizes from the tiny tots to the big kids (0-7) with sizes 8-16 coming real soon, we've made sure there's a Prime Block Tee for every young'un out there. It's our shout to make sure no kid misses out on wearing a bit of Alfie magic.

• Up the Ante on Cool: Fancy dialing up your kid's wardrobe? Mix and match this tee with our other epic pieces for outfits that'll have heads turning and mates asking, "Where'd you get that?"

The OG Prime Block Tee isn't just gear; it's a badge of cool, comfy playwear that's ready for any adventure.

Grab this beaut now and let your munchkin dive into the world of Alfie style, where being comfy and looking sharp go hand in hand, straight from the Aussie fashion playbook.

- Australian designed

- Available in sizing 0-16

- Our most favourite and loved tee design

FABRIC: 100% cotton

FIT: Oversized

CARE: Warm machine wash and line dry

WEAR WITH: A rad an Alfie cap and a cool Alfie Shorts.