About Us
Alfie, hatched back in 2011, burst onto the scene like a rainbow-poppin' party popper, set to give the world of kids' fashion a fair dinkum shake-up! We're not your run-of-the-mill label – we're a ripper, retro Aussie brand that is proud on our unique designs. Our game plan? To sprinkle around oodles of joy, bucketloads of coolness, and a truckload of fun into the lives of kids everywhere!
Always On Trend
Alfie designs stand the test of time, decked out with rad custom prints and bright patterns, all crafted with a huge focus on top-quality and comfy feels.
Retro Vibes
Rather than hopping on the bandwagon of speedy fashion trends, Alfie's all about crafting classics that'll be treasured for yonks to come. We're dinkum proud to call Australia home and whip up gear for little legends aged 0-16, plus our latest gig – matching adults!
Who Are We?
Hey there! We’re Kate and Sarah — two mums, seven kids between us (including our OG inspo, little Alfie), and the duo behind the Alfie world. We took the reins in 2022 after falling head over heels for this ripper brand, and we’ve been steering the ship ever since.
Between snack runs and the endless “Muuuuum!” soundtrack, we’re busy cooking up fresh Alfie threads that kids are actually stoked to wear. We get it — clothes need to look ace, feel comfy, and handle whatever adventure your little legends throw at them. That’s why every piece is built with the spirit of childhood stitched in: playful, bold, and made for good times only.
At Alfie, there are no daggy dramas — just gear kids love to chuck on, day after day. Think eye-popping prints, cheeky patterns, retro vibes, and quality that lasts longer than the growth spurts. Our mission? To give kids the green light to be their true-blue selves while making parents’ lives a whole lot easier.
So come along for the ride — from skateparks to backyard hangs, Alfie is all about fun, colour, and the kind of fashion adventures that send spirits sky-high. Welcome to the Alfie crew. 💥🧢🌈
