Between us, we’ve got seven kids — seven personalities, seven ways to test the limits of a washing machine.
They’re the heartbeat of Alfie. The reason we care so much about soft seams, strong stitching, and colours that still spark joy after fifty washes.
They remind us daily that childhood isn’t tidy — it’s loud, sticky, funny, and fleeting.
That’s why we design clothes to keep up with it all — gear that lasts through growth spurts, grass stains, and the next kid in line.
We make clothes for the real, the playful, and the perfectly imperfect.
Because our little teachers have shown us that’s where the good stuff lives.
Sarah & Kate x